Department of Culture and Learning

New assistant professor: Vilhelmiina Vainikka

New assistant professor: Vilhelmiina Vainikka

As of 1 January, Culture and Consumption (CC) has a new assistant professor!

Since 1 January 2019, I have been working as an Assistant professor in tourism at CGS. I am a human geographer from Finland. I got my PhD in 2015 in geography from University of Oulu with a dissertation titled “Rethinking mass tourism: Professional discourses of contemporary mass tourism and destinations”. In this work I studied the different ways the mass can be conceptualized in tourism and how tourism professionals (research literature, travel agents and guides) construct discourses of mass tourism. I challenged the taken-for-granted ways to think about the connection between the mass and tourism. During my PhD process I was also teaching human geography courses.

After the PhD I taught human geography and qualitative research both in University of Oulu and University of Turku. For the last one and a half  years I worked as a post-doctoral researcher in a project, GLASE (Multilayered borders of global security), funded by the Strategic Research Council of Academy of Finland ( My work was centred on “Re-bordering and de-bordering the masses: popular and everyday geopolitics of threat, risk and fear in Finland”.

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