1. Bestseller and Blockbuster in Historical and Conceptualizing Perspectives
- Concepts of bestseller and/or blockbuster
- Highbrow, lowbrow, and middlebrow: cultural hierarchies in history
- Cultures of popular reading through history
- Bestsellers in history
- From Hollywood to Bollywood and Hong Kong Movies
- Corresponding concepts for television serials
2. Present and Future of Bestsellers and Blockbusters
- The book market today and in the future
- Trends in bestsellers of the present
- Cultural hierarchies of today
- E-books, e-literature and audiobooks
- Trends in current television serials or movies
- Telling stories on several platforms in media convergent cultures
- Bestsellers/blockbusters cross media
- Multimedial storytelling
3. The Quality Concept
- Bestsellers/blockbusters as trash and/or quality culture?
- Genre and style in bestsellers/blockbusters
- How can “Art Cinema” and “Art Television” be popular television?
- Bestsellers and standards of quality
- Production values and reception qualities
4. The production of bestsellers and blockbusters
- Planning a bestseller and a blockbuster
- International co-productions
- Bestseller and blockbuster celebrities
- The author as celebrity
- Adaptations: from bestseller to blockbuster or popular TV serials
- International, transcultural adaptions
- The tie in effect
- Spin off and merchandise cultures: marketing, bestseller tourism, computer games and cross media productions
