1st International and Interdisciplinary Conference on Discourse and Communication in Professional Contexts
Organizational Communication – from Academic and Practical Perspectives
In an increasingly complex world, where groups with different interests and expectations are contesting dominant discourses, the adaptation of organizational communication constitutes a strategic, linguistic and communicative challenge. Where previously the primary concern of organizations would have been to communicate with a clearly defined and relatively small number of stakeholder groups (e.g. customers, investors, suppliers and employees) about issues that relate to the financial and commercial aspects of the business, they are now required to address and communicate with a much more diverse set of stakeholders about matters that involve social and environmental change from local as well as global perspectives.
In part, this development has arisen from the increasingly global nature of business and its concomitant imprint on natural and social environments across the world. However, the increased public awareness of the contestability of professional and expert knowledge has also led to intensified interaction among professionals and non-professionals, among other things as a result of new web based possibilities of making one’s voice heard, In this environment, communication becomes less predictable and less controllable, requiring that organizations adopt new modes of interaction. As an example, in recent years this has included focus on more dialogic forms of communication and the recognition of multiple and potentially conflicting identities among stakeholder groups.