As the name of the research group, ComOrg, indicates, we embrace two major research perspectives: on the one hand, we view organizations as social entities that are constantly being constituted in communication. On the other hand, we view organizations as social entities that may – in a classical rhetorical sense – act as ‘senders’, ‘receivers’ and/or ‘objects’ of communication.

This complementarity of views allows ComOrg to conduct problem-driven and critical organizational communication research into all aspects of organizational life, extending from branding to  he discursive construction of identity, relationship, membership and culture, from ideologies of communication and instantiations of communicative practice to socio-cultural practices, and from social responsibility and the political communication of organizations to public relations.

Methodologically speaking, ComOrg is agnostic – albeit gravitating towards studies of a qualitative nature – and we conduct in-depth empirical studies as well as conceptual research. Consequently, ComOrg contributes to several types of research literature and fields of study, chief among them being research literature and fields of study favouring an explorative and reflexive view of the core communicative activities of organizations.