Organizations of all sorts attempt to make sense of themselves and their context in order to decide on future priorities and steer the values they are associated with. This is what we refer to as processes of strategizing - and we believe the increasing datafication of events and interactions have the potential to change their dynamics.

One question we pursue is whether the toolkit associated with so-called ‘Big Data’ afford different practices of strategizing than other toolkits. For instance, do you interpret the world differently, when you ‘see’ its patterns through digital traces than through a survey? If yes, what are the opportunities and problems accompanying such new visibilities?

Another question we pursue is whether digital methods provide opportunities for evaluating practices and things in new ways. For instance, can traces such as ‘likes’ and ‘shares’ serve as a foundation for quantifying the value of otherwise intangible assets such as cultural performances. If yes, who can benefit strategically from the normative visibilities enabled by such new metrics of valuation?